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Who we build for

Roofing today. One trade at a time after that.

Every trade gets its own system, built once properly and then fitted to the company in front of us. We are not going to pretend that is finished for a trade we have not built yet.

There is a version of this page that lists eight trades with a logo next to each one and lets you assume all eight exist. It would probably work better in the short term.

The problem is what happens on the call afterwards, when an HVAC company finds out they are a year early and we have spent their first impression. So: one trade is built. Here is that one, here is how a second gets added, and here is what it would take to be the first company in it.

01  /  Built

Roofing

Pontura Roofing OS is the system a residential roofing company runs its week in. Not a generic job tracker with the word roofing on it — the parts of the work that are specific to roofing are the parts it takes seriously.

Claims

Supplements are not luck

The claim sits on the job with its paperwork, its adjuster and its documents, so catching a supplement does not depend on who happened to be running it that week.

The roof

Squares, pitch, tear-off

Measured in the units your crews actually use, on jobs typed the way you type them — tear-off and re-roof, repair, inspection, insurance work.

The evidence

Photos filed on the way past

Shot on the roof and attached to the job, so they are there when the adjuster asks rather than on somebody's camera roll.

See the pipeline and what else is in it →

02  /  How a trade gets added

The base covers most of it. The fitting covers you.

Each trade gets a base system built once and built properly — the stages, the paperwork and the vocabulary that nearly every company in that trade needs. That base is most of the work, and it is the reason you are not paying for a system to be invented from nothing.

Then it gets fitted to your company: your stages, your words, your documents, your way of running a week. That part is yours and only yours.

Every change gets one question asked of it. Does this help every company in the trade, or does it help this one?

If it helps every company, it goes into the base and everybody on that system gets it. If it helps yours, it goes in your layer and never touches anybody else's. That rule is why the system you buy in year one keeps getting better without ever drifting away from how you run.

03  /  The shelf

What exists, and what does not

Roofing

Built

Residential roofing, including insurance work. The one you can look at today.

HVAC

Not built yet

Closest of the three — service calls, maintenance agreements and seasonal load are a genuinely different shape from a roofing job.

Plumbing

Not built yet

Service and emergency work sit differently against a job pipeline than scheduled replacements do.

General contracting

Not built yet

Longer jobs, more subcontractors, draws and retention. The furthest from roofing of the three.

There is no date against any of those and we are not going to invent one. What moves a trade up the list is a company in it that wants to be the first.

04  /  If your trade is not on the list

Being first is a real trade-off

The first company in a trade gets more influence over the system than anyone who comes after them, and pays less for it, because they are teaching us the trade while we build. That is a genuinely good deal for the right company.

It is also being first, which means a longer build, more of your time in the early weeks, and a system that gets some things wrong before it gets them right. If you need software that works properly next month, being first in a trade is not the thing to buy.

Tell us what you run and we will tell you honestly how far off it is. That is a short call and it might end with us saying not yet.

Book a call →

Tell us what you run.

If you are in roofing, the evaluation is the faster first step and it costs nothing. If you are in another trade, the call is the only real door — and it may end with us saying not yet.